Adobe Express is designed to empower everyday creators, but many casual users still believe creativity is reserved for “real designers” with advanced tools and skills.

Creativity isn’t about expertise. It starts with curiosity, experimentation, and the spark of an idea. People want to express themselves quickly, without feeling intimidated by complicated tools.

Position Adobe Express as a fun, accessible tool where anyone can create on the fly. With intuitive features for designing, editing, and sharing, bringing ideas to life is as easy as click, drag, and drop.