For the Scream VI social campaign, I assisted in ideating and building cross-platform activations across Instagram, X, and TikTok, spotlighting what makes this installment unique: Ghostface unleashed in New York City. By blending gritty city-scape imagery with Scream-specific tension and dark humor, our posts turned New York itself into a character, amplifying suspense and nostalgia at once. With every post, we aimed to draw both old and new fans into the danger and thrill of the Scream franchise. The result: posts that resonated and spread fast — generating 1M+ impressions per post and helping re‑introduce Scream to a younger, social‑savvy audience.