Although sustainable fashion is growing, many shoppers still see thrifting as inconvenient or “uncool,” and fast fashion continues to dominate.

For Gen Z and conscious shoppers, clothing isn’t just about style — it’s a way to express identity. Thrifting becomes meaningful when each piece has a story, a past, and a sense of uniqueness.

In a world of fast, disposable fashion, ThredUp invites shoppers to slow down, shop with intention, and embrace the unique journey behind every pre-loved piece. Every thrifted garment carries a past, and with ThredUp, you get to give it a future.