McDonald’s wants to stay culturally relevant with Gen Z, an audience that connects more deeply with storytelling, world-building, and fandom culture than with one-off celebrity meals.

In a fragmented media landscape, fans aren’t just consuming content; they’re seeking connection. Fandom is where Gen Z finds identity, community, and a sense of belonging.

A global McDonald’s × Kpop Demon Hunters collaboration that goes beyond a branded meal: a story-driven, fandom-centered experience that lets fans show off their passion, participate in a shared mission, and connect with each other through collective goals. Fans share snapshots of their meal inclusions on social media to unlock exclusive rewards and teasers for upcoming Kpop Demon Hunters media.